Food Retail Client Leveraged Marketing Mix Optimization to Improve Budgetary Decisions

Mar 21, 2018

Contact the Newsroom

USA +1 844 364 1100
UK +44 2038933200

media@quantzig.com

Follow us on Social Media:

CPG Industry

LONDON: Quantzig, a global analytics services provider, has recently completed its latest marketing mix optimization solution for a retail food client. Food retail is one of the most dynamic and fast-paced sectors with several players venturing into this market. The food retail space is a strong contributor to fueling economic growth and the development of the economy. They also contribute to the rise in per capita income, improved infrastructure, and growing consumerism.

Food retail

“Marketing mix optimization solutions help food retail companies in measuring the impact of marketing tactics on sales. Furthermore, these solutions help food retail firms in developing marketing mix models to understand and access the incremental value of their investments.” says an industry expert from Quantzig.

Request your FREE demo to gain comprehensive solution insights.

The marketing mix optimization solution helped the client to determine the past impact of various marketing channels on revenues and provided insights to reallocate resources to form an optimum marketing mix model. The solution also helped the food retail client to allocate their marketing budget efficiently among various marketing channels.

Additional Benefits of Marketing Mix Optimization

  • Gain more accurate insights on the ROI of their marketing investments
  • Drive improvements in marketing effectiveness
  • To know more, request a free proposal

Ready to Harness Game-Changing Insights?

Request a free solution pilot to know how we can help you derive intelligent, actionable insights from complex, unstructured data with minimum effort to drive competitive readiness, market excellence, and success.

Recent Press Releases

Industries

Our advanced analytics expertise spans across industries, sectors, and functions, which enables us to deliver robust, agile solutions to all our clients. These are our core competencies, formed through years of experience.

Insights

Our free resources shed light on our extensive expertise and equip you with information to accelerate decision-making, growth, and innovation.

Share This
Talk to us