LONDON: Quantzig, a global analytics services provider, has recently completed its latest marketing mix optimization solution for a retail food client. Food retail is one of the most dynamic and fast-paced sectors with several players venturing into this market. The food retail space is a strong contributor to fueling economic growth and the development of the economy. They also contribute to the rise in per capita income, improved infrastructure, and growing consumerism.
“Marketing mix optimization solutions help food retail companies in measuring the impact of marketing tactics on sales. Furthermore, these solutions help food retail firms in developing marketing mix models to understand and access the incremental value of their investments.” says an industry expert from Quantzig.
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The marketing mix optimization solution helped the client to determine the past impact of various marketing channels on revenues and provided insights to reallocate resources to form an optimum marketing mix model. The solution also helped the food retail client to allocate their marketing budget efficiently among various marketing channels.
Additional Benefits of Marketing Mix Optimization
- Gain more accurate insights on the ROI of their marketing investments
- Drive improvements in marketing effectiveness
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