Marketing mix optimization Helps an Electronics Retailer Efficiently Promote their Marketing Campaigns
LONDON: Quantzig, a global analytics services provider, has recently completed their latest marketing mix optimization for an electronics retailer client. The electronics industry comprises of companies offering advanced electronics products such as laptops and mobile phones. The rising rate of innovations is promoting electronics retailers to redefine their shopping experience by providing some wide array products through virtual stores in the form of websites and mobile applications. The availability of online platforms offering discounts and the increasing penetration of the internet are some of the key factors fueling this industry.
“Marketing mix optimization help businesses in the electronics industry to utilize historical information to quantify the impact of marketing campaigns on the business performance. The marketing mix optimization solution also helps electronics retailers identify effective ways to understand the marketing spend and determine a robust marketing mix to enhance the returns on investment.” says an industry expert from Quantzig.
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The marketing mix optimization solution helped the electronics retailer client to identify the strengths and weaknesses of their marketing campaigns and optimize their marketing mix across digital and social media channels. The solution also helped the client understand the impact of external factors such as seasonality, competitive actions, and economic conditions on the overall sales performance.
Additional Benefits of the Marketing Mix Optimization Solution
- Improve the effectiveness of the marketing campaigns and reallocate the spending to increase
- Measure, analyze and manage marketing performance, and determine the impact of marketing activity on various prominent channels
- To know more, request a free proposal