Retail Banking Sector market analysis – How marketing mix optimization solutions helped a retail banking firm to find optimize the marketing mix
Quantzig, a global analytics services provider, has recently completed their latest marketing mix optimization solution for a retail banking firm. The retail banking sector is under tremendous pressure to develop digital and data processing capabilities in order to simplify their business processes. Additionally, the companies in retail banking also need to cater to the growing needs of the customer about transactional accounts, personal loans, credit and debit cards, and mortgages.
“The marketing mix optimization solution offered by Quantzig assisted the retail banking client to accurately monitor, forecast, and periodically assess the impact of marketing campaigns on their market performance.” says an industry expert from Quantzig.
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The marketing mix optimization solution focused on quantifying the impact of marketing decisions of the past and forecasting future sales. By factoring in the impact of various media channels, the client was able to allocate marketing resources to form an optimal marketing mix optimally.
Additional Benefits of the Marketing Mix Optimization Solution
- Evaluate the impact of different components of marketing plans
- Understand the trends in the specific industry and pricing differences across sales regions
- Develop robust marketing models to improve top-line revenue and ROI continuously
- To know more, request a free proposal
To know more about how our marketing mix optimization solution helped the retail banking client