Evaluating Marketing Spend Budgets Across Different Channels in the Retail Sector Through Marketing Mix Optimization

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Evaluating Marketing Spend Budgets Across Different Channels in the Retail Sector Through Marketing Mix Optimization

Quantzig’s latest study on marketing mix optimization for a leading global retail chain guarantees 12% increase in profitability and cost savings. Emergence of different media channels in the retail sector The introduction of different media channels helps retailers mitigate and manage the risk associated with losing business. Over the years, the evolution of the retail […]

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