How our merchandising analytics services help clients
Merchandising analytics solutions help merchandisers make informed decisions daily, both at strategic and tactical levels. Our solutions help businesses optimize merchandise assortment and store-front layout, track new product performance, optimize markdowns and promotions, and improve margins. Our solutions offer relevant information for strategic planning to improve store performance.
Key benefits we provide
What do we offer?
With an experienced team of certified data specialists, QuantZig’s analytics solutions help businesses optimize their in-store operations based on the customers’ buying patterns and enable marketers identify marketing opportunities that will achieve the highest ROI.
Solutions we provide
Introduction to our merchandising analytics case studies
How we Helped a Global Food Retailer Deliver Shopper-centric Pricing
Business Challenge: The client wanted to implement a price optimization solution that would offer a strategic shift towards more consumer-focused dynamic pricing.
Situation: Facing extensive competition from the international and regional competitors, the client needed to improve its pricing strategy, which would help increase the sales volume and improve its profit margin.
Impact: By understanding the client’s business model and pricing strategies, our pricing analytics solutions helped the client make fact-based decisions that aligned with the customer expectations and identify the need for store-level inventories accordingly. This helped the client realize more than 10% increase in sales and also acquire new customers.
Achieving Significant ROI Improvement for an Established Retail Company Through Category Planning, Store Optimization, and Better Pricing Strategies
Business Challenge: An established multinational retail company needed to increase sales margins while optimizing price points. Moreover, with the evolving customer needs, it was imperative for the client to strategize based on a data-driven analytical approach.
Situation: The client was facing intense competition from international and local supercenters and conventional grocers, which was directly affecting the sales and profit margins of the firm. As a countermeasure, the client was compelled to adopt better solutions for store front optimization and implement better pricing strategies.
Impact: The implementation of our merchandising analytics solutions led to a significant improvement in sales based on appropriate product placements, discounts, and targeted marketing tactics. Also, it helped in structuring better pricing models and identifying customer demands.