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As a retailer, it’s essential to measure your customer’s shopping behavior and understand what’s happening in your store to improve customer experiences. Our storefront layout analytics solutions offer insights that will help you optimize your store layout, improve merchandising, enhance promotional offers, predict staff scheduling requirements, and measure customer waiting time.
The rebirth of retail outlets after years of digital disruption and economic challenges is possible if retailers can contend for their consumers’ attention, and in return, drive value. One way to do this is to design a digital and physical store layout that captures the attention of consumers today. Quantzig’s advanced storefront layout analytics solutions help retailers to build a store layout that drives an increase in traffic, average transaction value, and maximize conversions. The insights offered also enable retailers to create improved customer-centric floor plans that enhance merchandising operations, space utilization, and deliver a relevant in-store shopping experience which ultimately translates into sales.
Delivering a differentiated customer experience is crucial for retailers to succeed in the long run. The in-store experience of your customers is determined by your store layout and assortment plan. A store layout plan that successfully leverages storefront layout analytics to drive satisfaction and create unique customer experiences is a big part of your overall business strategy. Our proven methodologies and storefront layout analytics solutions help generate the kind of value that keeps retailers competitive and profitable.
The store layout design can both positively as well as negatively impact sales. With the help of our advanced storefront layout analytics, retail businesses can leverage heat map analysis to gauge the impact of their store layout on ROS.
Quantzig’s storefront layout analytics solutions help retailers to analyze in-store traffic patterns and leverage in-store behavioral insights to drive conversions and improve transaction efficiency.
Market basket analysis adopts a comprehensive approach that revolves around the use of advanced storefront layout analytics and data modeling techniques to uncover associations between the products purchased by your customers.
As a part of our storefront layout analytics solutions portfolio, we offer transaction analysis solutions that integrate point-of-sale data from transaction logs and master data management platforms to offer a holistic view of POS transactions and ROS while continuously monitoring end-to-end transactions from payment source to payment completion.
Shelf space optimization enables businesses to determine the optimal shelf configuration that helps maximize sales and conversion rates. Our advanced storefront layout analytics solutions leverage analytics models to determine the optimal order frequencies, while accounting for space-elasticity effects as well as limited shelf and backroom space.
Quantzig’s storefront layout analytics models are customized for shopper marketing ROI measurement and alternative scenario evaluation. Our solutions help you justify your marketing budgets by quantifying the ROI of your marketing programs and predicting the results, evaluating different scenarios, and improving customer collaboration for better decisions.