As per a recent study on the global ice cream market, the global ice-cream market will witness steady growth over the next few years. China has surpassed the US in the past few months to become the largest ice cream market in the global ice cream market. The ice cream market in China was earlier considered a high-end market and was never a consumption habit of the Chinese people. However, the evolving consumer tastes and preferences have taken the Chinese ice cream market by storm.
Some Interesting Facts About the Chinese Ice Cream Market
The Chinese, who are traditionally accustomed to a salty diet are slowly discovering the sweet pleasures of indulging in a scoop of ice cream. This change in the mindset of the customers has contributed to the exponential popularity and growth of the Chinese ice cream market. Here are a few interesting facts to help you understand the Chinese ice cream market better:
Bizarre Ice Cream Flavors
The type and flavors in food vary from place to place based on the lifestyle of the people. The growth of the Chinese ice cream market indicates two interesting trends in ice cream consumption across China. Firstly, Chinese customers are becoming inclined towards cold foods to beat the increasing summer heat. Secondly, the Chinese are not satisfied with the traditional milk, chocolate, vanilla, ice cream flavors and are gravitating towards subtler flavors. These trends have prompted the players in the Chinese ice cream market to explore new ice cream flavors continuously and attract more customers. Some of the unique Chinese ice cream flavors are spicy chocolate flavor, squid ink flavor, yolk flavor, etc.
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Healthier Ice Cream Alternatives
The increasing number of diabetes and obesity cases in China have prompted people to follow healthier lifestyle patterns. This includes reducing the sugar intakes, moving over to low-fat diets, less intake of cholesterol-rich food, etc. Conventional ice cream ingredients are known to contain high sugar, additives, and fats. However, to satisfy the changing customer needs, companies have started to rely on natural and organic ingredients in ice cream production. Recently, the popular Chinese ice cream manufacturer Deshi introduced a healthy ice cream flavor called “one egg” containing special egg and oats ingredients.
Chinese Inclination to Premium
In China, ice cream was earlier considered a luxury. However, the growth in standards of living of the people has changed the mindset of the Chinese. Today, Chinese consumers are greatly inclined towards premium, healthy, and enjoyable products. Many international brands have played a major role in driving this behavior in the Chinese ice cream market. For Example, Haagen Dazs has introduced a wide variety of high-end flavors in China to meet the customer demand for the richness of texture and flavor of ice creams.