Redefining Sales Process by Improving Sales Force Effectiveness (SFE)

Redefining Sales Process by Improving Sales Force Effectiveness (SFE)

Sales force effectiveness (SFE) is not a new concept; in fact, this idea has been around for ages, but organizations never paid any attention to it. Earlier, businesses followed a traditional sales process that entailed face-to-face meetings and repeated interactions with physicians and doctors. The traditional sales model made new customer acquisition a costly affair […]

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