Quantzig’s Marketing Mix Optimization Helped an Electrical Appliances Dealer Improve Business Efficiency by 30%

What You’ll Find in this Case Study:

• Need for Marketing Mix Strategy Solutions for Business
• Electrical Appliances Market Analysis
• About the Client
• Market Mix Strategy Solutions Predicaments Faced
• Market Mix Strategy Solutions Delivered
• Why Quantzig?

Need for Marketing Mix Strategy Solutions for Businesses

Developing the right strategy is crucial for businesses to succeed in todays competitive business scenario. This makes recognizing the marketing mix elements and selecting the right steps crucial to business success. There are two basic steps involved in developing a marketing mix optimization strategy:

• Identifying the overall intent of the marketing strategy
• Recognizing the target audience

Every element consists of a well-balanced amalgamation of the four key factors, also known as the 4Ps, which help develop a well-defined advertising strategy. The key to success, however, lies in determining the perfect balance of these factors, which ultimately depends on fulfilling customer demands while achieving business goals.

If you are looking to gauge the incremental value of all your online and offline marketing investments with marketing mix modeling solutions,

Need for Marketing Mix Strategy Solutions for Businesses

In today’s dynamic business landscape, the need for Marketing Mix Strategy Solutions is paramount for businesses seeking optimal budget allocation and heightened business performance. Marketing Mix Modeling (MMM) emerges as a strategic imperative, enabling organizations to assess marketing contribution, media channels, and marketing ROI comprehensively. By leveraging machine learning models and AI-driven algorithms, businesses can navigate the intricacies of media spend channels, ensuring a complete transformation function in their strategies.

The incorporation of Total Productive Maintenance (TPM) principles becomes imperative to enhance overall productivity and mitigate potential machine failures, thereby minimizing unplanned shutdowns. Advanced data analytics and machine learning algorithms play a pivotal role in predicting and preventing diminished performance, resulting in increased productivity and bottom-line results.

In the era of digitalization, businesses, particularly in the pharmaceutical sector, are recognizing the importance of a value chain network and purpose-built software platforms like Aspen Technology (AspenTech) for asset performance optimization. This approach not only ensures sustainable competitive advantages in complex industrial environments but also addresses the critical aspects of the maintenance lifecycle, process modeling knowledge, and industrial digital transformation.

The pharmaceutical sector further underscores the necessity for Strategy Solutions, emphasizing pharma supply chain resiliency through data analytics to preempt unplanned downtime. Integrating financial optimization with industry benchmarks and a performance and operational excellence assessment becomes pivotal for informed decision-making, customer demographic targeting, and addressing product category data and economic considerations.

Quantzig’s comprehensive approach recognizes the need for businesses to optimize their marketing mix, aligning with marketing objectives and internal resources. A robust attribution model ensures that the optimal marketing mix is achieved, emphasizing data quality and facilitating businesses in making informed, data-driven decisions. In conclusion, embracing Strategy Solutions is indispensable for businesses aiming to thrive in a competitive landscape, fostering efficiency, and achieving strategic objectives.

Electrical Appliances Market Analysis

The electrical appliances market is expected to witness significant growth over the next couple of years owing to the rising disposable income and high demand from rural areas. The increasing demand for electrical household appliances such as air conditioners, refrigerators, and washing machines can be attributed to the improving living standards and rising number of households across the globe. Uniform growth is predicted in the developing markets while rural regions are set to outdo the trends due to the developing lifestyles and rising purchasing power.

The increasing pace of change in the global market for electrical appliances stems from a number of trends such as increased consumer power, digitalization in pharma, sustainability, consolidation, and growing middle class. Such changes are placing demands on investments and economies of scale, but also open the door of possibilities for companies operating in the electrical appliances industry.

Do you need insights on which marketing strategy of programs and campaigns will help you achieve your goals and meet your budget?

Steps when youre ready to start developing your mix model

Developing a robust MMM is crucial for optimizing budget allocation and enhancing ROI. Here are four key steps to guide you through the process, incorporating relevant keywords:

• Strategic Methodologies and Industry Benchmarks:
Begin by defining your objectives and aligning them with industry benchmarks. Understand the competitive landscape, assess performance and operational excellence, and gather competitive information. Leveraging advanced data analytics, evaluate customer demographics, distribution data, and economic data to establish a baseline for your existing model.

• Data-Driven Decision-Making and Machine Learning Capabilities:
Embrace digitalization and integrate machine learning capabilities into your MMM. Ensure optimal data quality by investing in predictive maintenance software for potential machine failures, minimizing unplanned downtime. Explore AI-driven attribution models to understand customer buying decisions better. This step involves a complete transformation function, incorporating internal resources and investment in technology.

• Media Spend Channels:
Focus on media channels that yield the highest contribution. Utilize machine learning algorithms to analyze the performance of various marketing channels and determine the optimal media spend channels. Implement a purpose-built software platform like Aspen Technology (AspenTech) for asset performance optimization, particularly in complex industrial environments, providing a sustainable competitive advantage.

• Total Productive Maintenance (TPM) and Financial Optimization:
Consider TPM principles to enhance overall productivity and reduce operational costs. Integrate financial optimization by aligning marketing spend with bottom-line results. This involves assessing the maintenance lifecycle through AspenTech’s software suppliers, ensuring a resilient pharmaceutical supply chain by leveraging digital transformation and data analytics to mitigate unplanned downtime.

About the Client

The client is a prominent American household electrical appliances manufacturer and supplier with a substantial global presence. With a workforce of 44,000 employees, the company operates through 108 local subsidiaries spread across the world. As a key player in the industry, this client is dedicated to producing and supplying a diverse range of electrical appliances for household use, catering to the needs of consumers on a global scale. The extensive network of 108 local subsidiaries highlights the company’s widespread reach, emphasizing its commitment to serving customers in various regions. This client’s significant workforce underscores its capacity for innovation, production, and distribution, making it a major contributor to the household electrical appliances market.

Market Mix Strategy Solutions Predicaments Faced

The client, a renowned household electrical appliances manufacturer, and supplier, wanted to develop a precise strategy to assure business growth and expansion. The clients existing strategy proved to be obsolete in todays rapidly transforming marketplace. Hence, they wanted to balance out the use of the fundamental elements and devise an effective strategy that meets the needs of the customer while maximizing business value. Hence, they approached the experts at Quantzig to help them develop a robust marketing mix strategy.

Market Mix Strategy Solutions Delivered

The solutions and recommendations offered by the analytics experts at Quantzig helped the client enhance their brand image and popularity across economies. Also, the changes incorporated into theirpromotional elementhelped them keep track of the key elements while strengthening the need for businesses. However, by identifying the key elements and by devising the marketing strategy, the supplier of the electrical appliance was able to prevent the worst crisis and stay ahead of their peers. Furthermore, with our help, the client was able to cut down on their business spend by optimizing their campaigns.

How can our service help to business?

Quantzig, with over 15 years of expertise, has supported clients across the globe with end-to-end data modeling capabilities to leverage analytics for sound decision making. We believe that the strength to tackle the actionable data is what drives a company towards success.

Quantzig’s MMM is a cutting-edge approach that seamlessly integrates strategic methodologies, advanced data analytics, and digital transformation to optimize budgets and enhance overall ROI. Leveraging machine learning models and AI-driven algorithms, our approach ensures precision in allocating media spend channels, maximizing advertising contribution, and driving a complete transformation function in your business strategy.

Incorporating Total Productive Maintenance (TPM) principles, our model emphasizes overall productivity and mitigates potential machine failures, minimizing unplanned shutdowns. With a focus on Aspen Technology’s (AspenTech) purpose-built software platform, we offer asset performance management in complex industrial environments, providing clients with a sustainable competitive advantage.

Our model extends its capabilities to pharmaceutical supply chain resiliency by utilizing data analytics to predict and prevent unplanned downtime. We integrate financial data optimization into our approach, aligning objectives with bottom-line results. By assessing the maintenance lifecycle through advanced data analytics and process modeling knowledge, we ensure efficient resource allocation and technology investment.

Our MMM encompasses comprehensive industry benchmarks and a performance and operational excellence assessment, integrating competitive information, customer demographics, distribution, and economic data. This enables predictive ability in understanding customer buying decisions and facilitates data-driven decision-making.

With a focus on data quality and internal resources, our model employs an attribution model that optimizes the marketing mix, ensuring a holistic approach to achieve your business objectives. In essence, our Model is a dynamic and adaptive solution, poised to elevate your strategy by efficiently navigating the complexities of the digital age.