The client: Non alcoholic beverages manufacturer
Area of engagement: Customer analytics
Over the years, the growing concern for a healthy lifestyle has motivated people to shift towards non alcoholic beverages such as fruit juices, soft drinks, and ready-to-drink products. The changing customer preferences are forcing manufacturers to concentrate on new product launches in terms of innovative beverages with zero artificial sweeteners. The increasing concern regarding obesity and rising health awareness coupled with factors such as rising disposable income, population growth, and changing lifestyles will trigger the growth of functional beverage and bottled water product segments. Although the non alcoholic beverages market is witnessing promising growth, owing to the entry of new players, several factors may influence the growth of the market:
Stringent government regulations: The rising government policies coupled with the increasing environmental concern have resulted in more stringent environmental protection policies. Since several non alcoholic beverages have a direct impact on the well-being of a person, regulatory bodies are taking effective measures to resort to the health-conscious consumers and their demands.
Rising government taxes: The recent years have witnessed fluctuations in the tax levels, with the sugar tax increasing at an exponential rate. Companies in the non alcoholic beverages space are finding possible ways to maintain consistency in their product offerings while maintaining the profitability levels.
High competition with alcoholic drinks: The beverage industry is facing a growing competition with more and more companies offering low-calorie products to replace alcoholic refreshments. With the growing threat in the number of new entrants, organizations are facing the need to improve their product efficiency while promising related health benefits.
To address these challenges and segment customers into the meaningful clusters, organizations are utilizing customer analytics solutions. Customer analytics solutions helps businesses identify the most profitable customer segments and tailor their marketing campaigns to meet the consumer demands.
The Business Challenge
The North American region is one of the largest markets for non alcoholic beverages, accounting for more than 20% of the market share globally.
The client, a renowned non alcoholic beverages manufacturer, wanted to analyze the customer preferences for specific products. The client wanted to understand the customers’ buying habits and preferences and gain more accurate predictions of the future buying behaviors. In the non alcoholic beverages space, the customers have become more informed, and their preferences are changing. With the help of a customer analytics solution, the client wanted to target customers with highly relevant offers and improve their brand affinity. Moreover, the client also wanted to focus on predicting the customers that are at risk and reduce the attrition levels with the help of the right distribution channel, right messages, and at the right time.
Get in touch with our experts to know more about advanced analytics.
Solution Benefits and the Business Impact
Strategies we recommended based on our analysis to anticipate customer demands and improve loyalty
The customer analytics solution offered by Quantzig helped the non alcoholic beverages effectively anticipate the customers’ demand and offer a differentiated set of products through the appropriate distribution channel. The solution also focused on finding the target prospects with similar attributes, so that the client can tailor their marketing campaigns to enhance the business performance. The customer analytics solution also aimed at identifying the at-risk customers and taking corrective actions to minimize customer attrition. Quantzig’s customer analytics solution also offered insights on the ways to build stronger customer relations to spur product sales.
Customer Analytics Solution Predictive Insights:
The customer analytics solution offered by Quantzig helped the client blend and analyze customer data across all social media channels. The solution also increased the customer lifetime value by delivering a positive customer experience. Quantzig’s customer analytics solution also helped the non alcoholic beverages client map their customer journey, efficiently engage customers, and enhance customer loyalty.