CPG

Presenting a Truly Connected Perspective for Your Digital Propositions

Streamline, manage, and drive category superiority and growth in digital platforms with a digital analytics framework nuanced to your business.

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Unpack a Connected Perspective of the Customer, Platform & Market

Online is here and now. Digital propositions with their fast-moving 4V data need their own nuancing. We help our clients here with specialized analytics solutions – Be it to measure for fair market share and category superiority, achieve competitive edge in product discoveries within phygital journeys, and assure profitable digital growth with differentiated acquisition strategies and true value delivery and native thinking for retention to drive repeat customers and higher ROI.

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Our Capabilities

  • Product Analytics

    We support with analytics insights and actions across your product lifecycle from rapid innovation, positioning and messaging, performance measurement, and VoC.

  • Platform Optimization

    Monitor for fair market share expected and identify platform-specific risks/opportunities be it in your owned, listed 3P platforms and marketplaces.

  • Customer Analytics

    Trace every single consumer activity with additional intelligence at each stage of the funnel to drive contextualized and personalized actions.

  • Analytics for Ecommerce Operations

    Ensure delivery SLAs and arrest cost leakages with our supply chain and logistic solutions tailored to ecommerce specific strategies.

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Related Capabilities

  • Business Process Automation

    Reduce the manpower required for manual processes in your business processes by 80% through our automation solutions. We create apps that automate your business processes

  • Data Visualization & Reporting

    Simplify your digital transformation through our intuitive, 3 click visualizations and reporting solutions

  • AI & Advanced Analytics

    With our AI toolkits, unlock your real-time intelligence & operationalize AI-driven decision support solutions at scale that are customized to your complex business requirements

  • Data Engineering

    With simplification at the heart of our principles, simplify your data stack through state-of-art, best-in-industry data engineering frameworks

  • Business Analytics Services

    Identify actionable insights, solve complex business problems and enhance performance across the business value chain with our business analytics solutions

  • Data Strategy Consulting

    Define your analytics roadmap and identify process, solution, and efficiency gaps. Discover plug-and-play business acceleration modules and scale analytics implementation for sustainable growth