Highlights of the Case Study:
| Particulars | Description |
| Client | A major US-based multinational food and beverage manufacturer partnered with Quantzig to evaluate the prospects of on-demand delivery services. |
| Business Challenge | The client also wanted to understand cloud kitchen as there is an increase in demand for international cuisine and the embracing of technology-driven ordering systems. |
| Impact | Quantzig leveraged its cutting-edge customer analytics solution to provide customer insights that helped the client to launch a food delivery system for the commercial sector in the US. Our solution also helped the client with logistics and warehouse order management systems. |
Game-Changing Solutions for the Food and Beverage Industry
The upheaval caused by the pandemic has accelerated the growth of contactless services. As retail sales dropped during the pandemic, e-commerce providers grew by nearly 15%. There was a surge in demand for items related to groceries or ICT equipment, personal protection, and home activities. As governments across the globe had prohibited restaurants from accepting dine-in customers, there was expansion in the food delivery industry.
F&B products have vast information, such as shifting customer preference, consumer test results, experimental test findings, commercial performance, and an abundance of delivery apps. Machine learning gleans insights that can help enhance customer experience and subsequently increase the business’s market share. Quantzig offers a customer analytics solution to help F&B product developers identify and reach the customer quickly. The software blends customer data with technology to help companies accelerate delivery times, optimize operations, and enhance the customer experience to outperform the competition.
The Challenges of the F&B Manufacturer
In response to the transformative trends in the food and beverage industry, a prominent US-based multinational sought Quantzig’s expertise to navigate challenges and capitalize on emerging opportunities. The collaboration aimed at developing a comprehensive food customer analytics solution to address several key challenges:
- Fluctuating Market Prices: Volatility in market prices posed a constant challenge, impacting cost structures and profit margins, necessitating adaptive pricing strategies.
- Shortage of Workers: A scarcity of skilled labor emerged as a hindrance, affecting operational capacities and hampering the seamless functioning of the manufacturing process.
- Safety and Hygiene Standards During the Pandemic: Upholding stringent safety and hygiene protocols became imperative, adding layers of complexity to day-to-day operations.
- Unreliable Delivery: Inconsistencies in the delivery process raised concerns about customer satisfaction and the overall reliability of the supply chain.
- Inability to Cope with the Demand: Surges in demand, particularly during the pandemic, strained existing resources and logistics capabilities, requiring innovative solutions for scalability.
- Improper Product Handling: Ensuring the quality of products throughout the supply chain became a critical factor influencing customer satisfaction and brand reputation.
- Payment Methods and Customer Service: Evolving payment preferences and customer service expectations required adaptability and responsiveness to maintain customer loyalty.
- Lack of Raw Materials and Commodities: Disruptions in the supply chain led to shortages, affecting production schedules and inventory levels, highlighting the importance of robust supply chain management.
- Shifting Customer Preference: The dynamic nature of consumer preferences necessitated continuous adaptation to meet evolving tastes and trends, demanding agility in product development and marketing strategies.
Customer Analytics Solutions for the Food and Beverage Industry
Quantzig’s innovative food customer analytics solution emerged as a strategic response to these challenges, leveraging advanced methodologies to glean actionable insights and foster a customer-centric approach:
- Real-time Data Collection of Customer Expectations: Gathering real-time data enabled a deep understanding of customer expectations, facilitating agile responses to changing demands.
- Insights about Customer Behavior: Analyzing customer behavior provided valuable patterns and trends, guiding product development, marketing, and overall business strategies.
- Identification of Previously Unimagined Market Opportunities: The solution unveiled untapped market opportunities, empowering the F&B manufacturer to stay ahead of industry trends and customer preferences.
- Real-time Dynamic Routing: Optimization of delivery routes in real-time enhanced operational efficiency, reducing delivery times and improving customer satisfaction.
- ETA Accuracy: Accurate Estimated Time of Arrival predictions contributed to transparent and reliable customer communication, further enhancing the overall customer experience.
- Multi-drop Product Delivery: Streamlining multi-drop deliveries improved operational efficiency and adapted to the diverse product offerings within the F&B sector.
- Contactless Payment: Adapting to changing payment preferences, the integration of contactless payment options aligned with customer expectations for safety and convenience.
- Electronic Proof of Delivery: Implementing electronic proof of delivery enhanced transparency and accountability in the delivery process, contributing to customer trust.
- Automatic Scheduling: Automation of scheduling processes optimized resource allocation, addressing challenges related to workforce shortages and enhancing overall operational efficiency.
Quantzig’s customer analytics solution not only addressed the immediate challenges faced by the F&B manufacturer but positioned them for sustained growth in a competitive market. The integration of history/identity analysis, web presence evaluation, buying pattern assessments, and sentiment analysis across various touchpoints underscored the depth and comprehensiveness of the solution.
Impact Analysis of Quantzig’s Big Data Analytics Solutions
After a year-long collaboration, the client was able to launch its product for the commercial sector in the US. Our intervention assisted the client in devising a transportation, warehouse, and order management system. The customer analytics helped the client to make decisions in real-time. Moreover, truck shipment tracking systems with high-tech upgrades helped consumers track product shipments in real-time. Our food customer analytics solution helped the client implement systems that helped reduce operating costs, provide a better customer experience, streamline logistics and transportation, and create a presence in the e-commerce space.
Key Outcomes of Customer Analytics:
The food and beverage industry has gained enormously from customer analytics as it provides insights into customer behavior, preferences, and buying patterns that are factors that help devise products in demand. Quantzig’s big data analytics solution also provides visibility on the production and supply process, be it inventory management, production, or logistics. Our solutions can enable the resolution of various issues such as:
- Eliminate bottlenecks and buyer experience issues
- Demand analysis to drive production and supply
- Market segmentation based on typical customer characteristics
A Broad Perspective on the role of Customer Data Analytics Solutions in the F&B Sector:
Recent developments in data analytics integrated with AI are advantageous for the food and beverage industry. Retailers of food and beverages are saving millions of dollars because of predictive analysis. AI solutions these days are very flexible, so companies can achieve near-perfect predictions that consider market scenarios, customer preferences, seasonal shifts, competitive actions, and any other aspect that influences a product’s demand and the amount of time a product spends in warehouses or the store shelf. The application of big data solutions in the food industry will help companies juggle various parameters such as maintaining shelf life, adhering to storage requirements, addressing environmental concerns, and catering to different demographics, to name a few.
Key Takeaways
Quantzig’s food customer analytics Solutions yielded the following benefits for the F&B manufacturer:
- Reduced operating costs
- Enhanced customer service
- Improved customer engagement and retention
- Managed order fulfillment and logistics operations
- Streamlined e-commerce to adapt to changing customer needs
- Optimized inventory with real-time insights
