How Visual Merchandising Can Boost Pharmacy Sales | Quantzig’s Expert Series

People today tend to associate visual merchandising with retail, making it seem like its solely reserved for clothing and the CPG goods segment and not the pharma retail space. However, one cannot ignore the fact that customers today are well-informed and are looking for not just the products of their choice but a personalized shopping experience. Besides, if youve stocked up on all the essentials in your pharmacy and no one is purchasing them, then it may be very likely that you follow a flawed visual merchandising strategy.

However, there is a common problem that haunts businesses from various retail segments, and it revolves around restricted growth owing to obsolete systems that dont facilitate visibility, promote efficiency, or enable change. The other challenges faced by retailers across segments include – lack of cross-channel visibility, inability to identify new opportunities, and growing customer needs.

We can help you extract the right data and make crucial decisions through the use of industry-specific models that offer explicit guidance on the impact of data-driven decision making in retail. Request a FREE proposal for comprehensive insights.

How do you Get the Insights to Succeed and Grow in a Customer-Driven Pharma Retail Landscape?

From inventory to customer service management, pharmacies today need to gain a deeper understanding of what motivates customers to purchase products at each stage of their buying journey, regardless of the channel or touchpoint. Quantzigs visual merchandising analytics solutions provide a single source for consolidated transaction information across your organization. It also enables better business visibility, coordinated cross-functional processes, and efficient exception management by providing retailers with the insight to understand factors driving the performance of pharma merchandising.

Why Pharmacies Need Visual Merchandising?

A common question that pharmacists often ask is – ‘Will visual merchandising help me retain existing customers and attract new customers? Like the other retail segments, pharmacists must focus on retaining and attracting customers by leveraging advanced analytics solutions. Visual merchandising analytics can help pharmacies devise new strategies to stay on par with their competitors from various lifestyle retail segments. A well-planned visual merchandising strategywill help prompt customers to make impulsive purchases by offering personalized in-store experiences.

Here are a few benefits of pharma visual merchandising:

• Shopfront design and brand identity
• Cross merchandising opportunities
• New upselling opportunities
• Sales improvements
• Personalization of in-store experiences

To learn how cognitive technologies and data modeling techniques can help you drive better business outcomes, request a free demo.

Why Choose Quantzig as Your Next Visual Merchandising Analytics Solutions Provider?

Our unique combination of people, process, and technology help our clients gain unparalleled visibility into business processes and factors driving growth.

Seasoned visual merchandising analytics experts

Our highly skilled team of analysts and data scientists are people who possess the ability to use statistics, quantitative analysis, cognitive technologies, and information-modeling techniques to fuel better business decisions.

Analytics expertise infused across all visual merchandising processes

Our deep visual merchandising analytics expertise has empowered businesses to transform their operations using role-based use cases that help execute targeted action plans.

Powerhouse of advanced analytics methodologies

Our advanced merchandising analytics solutions help businesses to seamlessly integrate external and internal data sets and transform them into actionable insights that can be leveraged for decision-making.

What the Future Holds

In conclusion, the displays within a pharmacy play a crucial role in presenting items to the customer. From the shelves lined with medicine to each item selected, the things a customer sees on the shelf shape their perception of the merchandise. The layout of these displays, complemented by strategic signage and branding, is vital in pharmacy merchandising. The promotions offered should be visible and enhance the aesthetics of the window showcase, leveraging lighting and colors to create an arrangement that is both attractive and appealing.

The attention to detail in drug merchandise presentation and prescription management can transform the pharmacy’s space. Retail pharmacy is not just about providing health items; it’s about the experience. Pharmacists who understand retail merchandising and retail pharmacy merchandising principles can act as a merchandiser to enhance the pharmacy’s image and pharmacy retailers’ reputation.

Incorporating a visual display that reflects the pharmacy’s visual identity can increase retail sales. A pharmacy visual merchandiser can use visual merchandiser skills to design a planogram that reflects pharmacy design and pharmacy planogram standards. These merchandising tips can be integral to the interior design of a retail design, aiming to attract customers and enhance the pharmacy chain‘s presence.

In competitive markets such as Spain, a pharmacy otc section must be carefully curated and aligned with retail planogram guidelines to maximize visibility and sales.

With each example we set in pharmacy merchandising, we create opportunities to connect with people and offer an option that differentiates us in the marketplace. The right arrangement of items, whether for health or beauty, creates a shelf strategy that turns things into merchandise that moves. Layout, signage, branding, and promotions are not just about creating aesthetics; they are about crafting an attractive showcase that captures attention and brings appeal to every drug and prescription on offer.

We ensure that the pharmacy’s approach to pharmacy merchandising reflects the goals of pharmacy retailers and meets the expectations of retail’s discerning customers. Our visual display and merchandizing efforts are in line with the best practices of retail pharmacists and retail merchandiser professionals, aiming to boost pharmacy’s visual sales and customer satisfaction.

Utilizing merchandising tips from interior design and retail design, we help pharmacists in Spain and elsewhere to attract customers and grow their pharmacy chain. The retail planogram we develop is a testament to our commitment to excellence in pharmacy otc management and customer service.